There are countless financial credentials out there and many are simply worthless. Spend some time researching the top credentials and you will find the big 3. CFP® for financial planning, CFA for financial analysis and asset management, and CPA for accounting. We believe that your accountant should be a CPA and your financial advisor should have the CFP® certification and CFA charter. See Bios for more information. Articles on credentials: Wall Street Journal & Investopedia.